beSuperior’s Brand Story

beSuperior is a name that was chosen to acknowledge the beautiful place we live, near Lake Superior. Growing near the Lake was a place of inspiration, movement and survival. The Lake is a place that brought a sense of connection and community. With that in mind, beSuperior was launched to offer second level educational services in the area of Indigenous Knowledge design and content.

Building support through the act of knowledge sharing and connecting is one aim of beSuperior. Another is to help support new entrepreneurs, so that mapping a future dream can become a reality. Helping entrepreneurs get from holding a dream, to actually moving into the work of entrepreneurship is an area beSuperior can help support. Building a business on the Lake, and being home is much about recognizing one’s strengths, sense of place, and connection.

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